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Online CRM |
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Analytical CRM
In analytical CRM, data gathered within operational CRM are analyzed to segment customers or to identify potential to enhance client relationship. Customer analysis typically can lead to targetted campaigns to increase share of customer's wallet. Examples of Campaigns directed towards customers are:
Acquisition: Cross-sell, Up-sell
Retention : Retaining customers who leave due to maturity or attrition.
Information: Providing timely and regular information to customers.
Analysis typically covers but is not limited to:
Decision support: Dashboards, reporting, metrics, performance etc.
Predictive modelling of customer attributes
Strategy and research.
Analysis of Customer data may relate to one or more of the following analyses:
Campaign management and analysis
Contact channel optimization
Contact Optimization
Customer Acquisition / Reactivation / Retention
Customer Segmentation
Customer Satisfaction Measurement / Increase
Sales Coverage Optimization
Fraud Detection and analysis
Financial Forecasts
Pricing Optimization
Program Evaluation
Risk Assessment and Management
Data collection and analysis is viewed as a continuing and iterative process. Ideally, business decisions are refined over time, based on feedback from earlier analysis and decisions. Business Intelligence offers some more functionality as separate application software.
Collaborative CRM
Collaborative CRM facilitates interactions with customers through all channels (personal, letter, fax, phone, web, e-mail) and supports co-ordination of employee teams and channels. It is a solution that brings people, processes and data together so companies can better serve and retain their customers. The data/activities can be structured, unstructured,conversational, and/or transactional in nature.
Collaborative CRM provides the following benefits:
Enables efficient productive customer interactions across all communications channels
Enables web collaboration to reduce customer service costs
Integrates call centers enabling multi-channel personal customer interaction
Integrates view of the customer while interaction at the transaction level
CRM Solution
Online CRM
Small Business CRM
CRM Software
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